COMPANIES · ROBOTICS & PHYSICAL AI

Rainbow Robotics

A South Korean robotics company that grew out of the KAIST research team behind Hubo, Korea's first walking humanoid. It sells collaborative robot arms, autonomous mobile robots and dual-arm manipulators, and continues to develop humanoids. Samsung Electronics announced at the end of 2024 that it would raise its stake to become the largest shareholder.

DirectRobotics & physical AI
What it does

A South Korean robotics company that grew out of the KAIST research team behind Hubo, Korea's first walking humanoid. It sells collaborative robot arms, autonomous mobile robots and dual-arm manipulators, and continues to develop humanoids. Samsung Electronics announced at the end of 2024 that it would raise its stake to become the largest shareholder.

Why it matters

It is the main route by which a major consumer electronics manufacturer is entering humanoid robotics, pairing Samsung's AI and software with an existing robot hardware business. Most of what Rainbow ships today is conventional collaborative and mobile robots rather than humanoids.

How it makes money

Manufacturing, logistics and food-service customers buy its collaborative arms and mobile robots.

Geography

South Korea

AI stack position

Robotics, autonomous systems and physical AI. Companies bringing AI into the physical world: self-driving cars, humanoid robots, drones and factory automation. This is often called "physical AI." Open the robotics lens.

Same-layer peers

Same-layer peers share an editorial stack classification; that alone does not establish direct competition.

Connections (1)

Every connection below is tied to a readable source, date, classification and statement of its limits. A company source establishes what that company stated; it does not necessarily provide independent confirmation.

Dated or announced (1)

Samsung Electronics announced it would become largest shareholder of Rainbow Robotics
OwnsDated / announced
Samsung Electronics announced on 31 December 2024 that it would exercise a call option to raise its stake in Rainbow Robotics from 14.7 percent to 35 percent and treat the company as a consolidated subsidiary.

Source: 2024-12-31 · reviewed 2026-09-24

Evidence: Primary-source statement · Announced; not confirmed operating

Limits: This is an announcement of intent to exercise a call option. It does not establish that the transaction completed, the current shareholding, the price paid, or that any Samsung AI technology has been integrated into Rainbow Robotics products.

Samsung Electronics To Become Largest Shareholder in Rainbow Robotics ↗

Explore it interactively

Open this profile in the database See it on the relationship map

Inclusion in this database is not an endorsement of a company or its securities. Nothing here is a recommendation to buy or sell anything, and none of it is individualized investment advice. See the disclosures. Data: AI Map v3.22, released .